Process
Step 1
Brief & research
Every project starts with understanding your market, competitors, and what makes you different.
Step 2
Concepts & sketches
I bring you in early — before anything is polished. You see directions, not just a final result.
I’m an illustrator, creative partner and creative director based in Calgary, working with brands around the world. My work is built around bright colors, simple shapes and the small details that make a brand feel like itself, so it never ends up looking like a template someone else is using too. I create brand illustration and visual identities, illustration systems that work across every touchpoint, packaging, murals and maps, motion graphics and print. Brands grow and change, and the goal stays the same: a brand that looks intentional and stays that way.
Clients usually bring me in early, at the slightly messy “here’s what we’re thinking…” stage. From there we figure things out together through concepts, sketches and revisions, so the final work has a reason for looking the way it does.
I also run Deeply, an independent design studio where I bring together the right artists and designers when a project calls for a bigger team.
On the side, I write art·apart, a newsletter about the honest side of freelance creative life – pricing, clients and the business behind the craft.
Brands I’ve created work for: Adobe · Google · Shake Shack · Dell · WestJet · Webflow · and more
Stats
I make the visuals nobody scrolls past
From icon systems to full packaging – I make the stuff that makes your brand feel like yours.
2025
Awards, features, and interviews