Process
Step 1
Brief & research

Every project starts with understanding your market, competitors, and what makes you different.
Step 2
Concepts & sketches

I bring you in early — before anything is polished. You see directions, not just a final result.
Who I am
I'm a commercial illustrator and graphic designer based in Calgary, working with brands globally. My work is built around bright colors, simple shapes, and details that make a brand feel like itself — not like a template someone else is using too. My work spans brand illustration systems, packaging, murals, motion graphics, and print. The industry changes — the goal doesn't: a brand that looks intentional and stays that way.
I also started Deeply — an independent design studio — to bring together the right people for the right projects, collaborating with other artists and designers when a project calls for it.
On the side, I write art·apart — a newsletter about the honest side of freelance creative life, helping creatives navigate pricing, clients, and the real business behind the craft.
Brands I've created work for: Adobe · Google · Dell · Shake Shack · WestJet · Webflow · and more

Stats
I make the visuals
nobody scrolls past
From icon systems to full packaging – I make the stuff that makes your brand feel like yours.

2025
Awards, features,

